Implications for theory and practice: Theoretically, this research contributes to a holistic view of opportunity decisions. Findings: The findings of this research provide a conceptual basis for a broader perspective on behaviors and cognitions that motivate or hinder entrepreneurial actions while at the same time, positioning the entrepreneur’s decision at the core of decision theory. Methodology: The method of this research has been adapted the framework used by Garrett and Holland (2015), who developed propositions from the conceptual narratives of how environmental uncertainty and complexity differentially affect the motivations and cognition of independent entrepreneurs and corporate entrepreneurs to engage in entrepreneurial action. Purpose: The aim of this paper focuses on advancing the entrepreneurial literature by enhancing the understanding of the connections between personal behavior and cognitive skills in decision making under uncertainty. Vahid Jafari-Sadeghi, Ph.D., School of Strategy and Leadership, Coventry University, CV1 5FB Coventry, United Kingdom, e-mail: This email address is being protected from spambots.
candidate, Department of Economics, Via Ravasi, 2, 21100 Varese VA, University of Insubria, Varese, Italy, e-mail: This email address is being protected from spambots.
or This email address is being protected from spambots. Emmanuel Kwasi Mensah, Ph.D., Department of Economics, Via Ravasi, 2, 21100 Varese VA, University of Insubria, Varese, Italy, e-mail: This email address is being protected from spambots.
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